Creative Direction
/
Campaign Concept
/
Spring/Summer 2022
(
6
)
/ About the project
Spring/Summer 2022 draws on the ease of 1950s California bungalow life. Shot among the historic cottages of Crystal Cove State Park, the campaign evokes a simpler kind of summer—sun-washed, unhurried, and close to the coast.
I designed the collection and developed the campaign concept, leading styling and production across film, campaign stills, and lookbook. Mattias Russo-Larsson directed the film, with photography by Clay Rasmussen.
/ Credits
Client:
Creative Director:
ViDEO DIRECTOR:
Photographer:
YONY
Johnny Schwartz
Mattias Russo-Larsson
Clay Rasmussen
/ Year
OTHER
PROJECTS
Get in touch