Fall/Winter 2020

Fall/Winter 2020 introduced YONY’s debut collection and the coming-of-age narrative that would become central to the brand’s storytelling. Inspired by Stand by Me, the campaign follows a cast of friends through Gaviota, California, balancing a sense of nostalgia with a contemporary point of view.

I designed the collection and led the campaign concept, casting, styling, and production, with photography by Clay Rasmussen.

The lookbook established the foundation of YONY’s visual world—refined Americana told through friendship, discovery, and a strong sense of place.