Spaghetti Western

Spaghetti Western is the film campaign for YONY Fall/Winter 2023. Shot on a horse ranch in Malibu, it reimagines the collection through the language of classic spaghetti westerns and vintage Hollywood—dusty, theatrical, and cinematic.

I designed the collection and developed the campaign concept, leading styling and production in partnership with director Mattias Russo-Larsson. The work extended across a campaign film, social content, and still imagery, creating a distinct narrative separate from the season’s lookbook.