Fall/Winter 2023

Fall/Winter 2023 follows a group of friends as they explore Anacapa Island, extending the Stand by Me–inspired ethos at the heart of YONY. The dramatic setting reframes the California coast as something colder and more remote, drawing on the windswept atmosphere of Ireland’s coastline.

I designed the collection and developed the campaign concept, leading creative direction, styling, and production across the lookbook and film. Clay Rasmussen photographed the campaign, with film direction by Mattias Russo-Larsson.

The collection earned strong editorial attention, with several styles selling out.