Fabletics R&D

Fabletics R&D is a concept for a premium men’s line built around elevated materials, considered construction, and a more directional design ethos—without sacrificing function or wearability.

I developed the graphic direction for how the line would enter the market. The system brings together identity, typography, image treatment, product storytelling, and launch materials through a technical, research-driven visual language distinct from the core Fabletics brand.

The concept was presented internally as the creative foundation for a planned January 2027 launch.