I’m a Los Angeles–based creative director with more than a decade of experience building fashion and lifestyle brands. My work spans brand strategy, campaigns, digital commerce, apparel, retail, and experience. Today, I lead an in-house design team at Fabletics, shaping creative across channels while building the systems that help teams work with greater clarity and consistency. Previously, I founded YONY, an independent menswear label I built from the ground up. I designed the collections and directed every expression of the brand—from identity and campaigns to ecommerce, retail, and New York Fashion Week.